Stop guessing
what's happening
in your own business.
Most owners can tell you their bank balance and not much else. Meanwhile the margin hides in questions you can't currently answer: which product actually makes money, which big customer has quietly gone silent, where cash leaks between systems. We make your numbers answer back, so you make more, lose less, and decide in minutes instead of weeks. One principle, three stages: start small, prove it, own it forever.
Paid for by the decisions it changes.
You're not buying dashboards. You're buying better calls with money on the line. Usually one of these three.
Make more
See which product, channel or customer actually drives profit (profit, not revenue) and double down while it's still true.
Lose less
Catch the leak the week it starts, not at year-end: dead stock, creeping refunds, a top customer going quiet, ad spend past its point of return.
Decide faster
The call you'd sit on for three weeks becomes a ten-minute look at the evidence. In a growing business, speed is margin.
more productive: firms that decide on data outperform gut-run peers. MIT study of 179 large firms.
more likely to be highly profitable when customer decisions run on analytics. McKinsey.
of a typical finance team's time goes on manual number-shuffling; the best-run cut it to under a third. APQC benchmark of 1,500+ teams.
of AI projects return nothing, near-always because the data underneath can't be trusted. MIT, 2025.
Do the arithmetic on your own turnover. And the honest caveat: MIT measured large firms, not yours; whether it holds for your business is exactly what the two-week trial exists to prove, on your own numbers, before you spend anything serious.
Sources: MIT Sloan (Brynjolfsson et al.), McKinsey customer-analytics research, APQC finance benchmarks, MIT Project NANDA 2025.
Proof in 2 weeks.
Not a 6-month project.
A short trial built around the money side of your business: what came in, what drove it, and what sold.
Day 0: Verify
A 30-minute call. We connect one system and confirm the numbers are right. The clock hasn't started yet.
Days 1–13: Briefed
Every morning at 8am, on WhatsApp, Teams, or Slack. What changed, what most likely caused it, and what needs you to decide.
Day 14: Findings
What the data could answer, what it couldn't, and what that gap is costing you. Straight talk, no upsell theatre.
One principle, three stages.
Every stage closes the same gap: between what's happening in your business and what you actually know about it. You don't skip stages; each one earns the next.
Daleel
دليلStart hereTwo weeks to prove it. Just for you, the owner. We only ever read your numbers, never change them.
- The money side of your business: what came in, what drove it, what sold
- A short summary every morning at 8am on WhatsApp, Teams, or Slack
- Ask it anything about those numbers: it shows you exactly where the change came from and what it lines up with
- A sit-down on day 14: what we answered, what we couldn't, and what that gap is costing you
- We only read your data; nothing is ever changed or sent on your behalf
- One login, for you only
- Nothing for the wider team yet; that's Tareeq
Tareeq
طريقNext stageOpens it up from just you to the whole team. Paid once, yours to keep.
- Everyone sees only what's theirs: sales sees sales, finance sees cash
- More areas of the business than the two weeks covered
- A data warehouse you own permanently: every number in one place, yours to keep
- Built around what we actually found in your business, not a generic package
It's yours to keep. Everything we build stays yours forever, whether or not you carry on with Amanah afterwards.
Amanah
أمانةFutureKeeping it all running, month to month: a subscription on top of what you already own, not a lock-in.
- Your daily summary, plus questions answered whenever you have them
- Shows where a number moved and the likeliest driver, and says honestly when the data can't tell
- We keep the data flowing: if a connection breaks or one of your tools changes, we fix it
- We keep the assistant working: it stays up, on time, and correct
- Add it to Tareeq, or on its own if you already have your own setup
- Connecting up new tools or systems
- New numbers to track, new questions to answer, or new charts
- Adding people or changing who sees what (that's Tareeq)
- Wrong numbers at the source. We'll flag it, but we can't fix your bookkeeping
Cancel anytime. The assistant switches off, but every number and everything we built for you stays yours.
Not another place your data leaks.
Pasting customer details into ChatGPT or Claude isn't free. Data protection law in the UAE, UK, Europe, the US and across Asia can hold you personally responsible for where that information ends up, who can see it, and how long it's kept.
You own it
Everything sits in your own account, not in chat history on someone else's server for good.
Only what's needed
We read one agreed part of your business, and only read it. Your customer details are never handed to an outside tool.
Built to keep you on the right side of the law
Designed around data protection rules in the UAE, UK, Europe, the US and Asia, so this is one less thing to worry about.
Already letting an AI assistant read your payment, sales, or email tools directly? Waqi strips out personal details before the AI ever sees them, and keeps a record proving it.
What your free data audit covers.
A real piece of work, not a sales call. You keep the findings either way.
- ✓Where your numbers actually live today, and where they contradict each other
- ✓The money questions you currently can’t answer (and what guessing at them costs)
- ✓A data-protection gap check: what an AI tool or regulator would see if they looked
- ✓A phased plan: what to prove first, what to build second, what to leave alone
- ✓A straight price, before any work begins
Common questions
Do I have to hand over logins?
No passwords and no admin rights. We connect to the one system we agree on, and we can only read from it, never change anything.
What happens after the two weeks?
We sit down and go through it honestly: what your numbers could answer, what they couldn't, and what carrying on would actually cost and fix. No pressure either way.
What does it cost?
Daleel is a fixed fee for the two weeks, agreed on the first call before anything starts. Tareeq and Amanah are scoped from what the trial actually finds in your business, so you're quoted on evidence, not a menu. You always know the full price before any work begins.
Why start with the money side of the business?
Because that's where decisions really get made: what came in, what drove it, and what sold. It's easier to prove this works on something real and measurable than on everything at once.
Is my customer data safe?
Yes. We only read, we only look at the one area we agreed, and everything runs in an account you control. It's built to keep you on the right side of data protection rules, not to become the reason you're not.